Columbia, South Carolina, is a city rich in modern culture as well as history, and that’s part of its puzzle in developing a new identity. Read More

The Southbank Centre has enjoyed a variety of identities since its origins in 1951. But always the same dilemma: how to tell people about the center’s vision and purpose without overshadowing the events it hosts? Read More

The new Skype design is certainly more elegant, in terms of spacing, typeface, and presence. Read More

Bibendum, aka The Michelin Man, has been rescued from cartoon-land (where he was starting to look like a 1990 Teenage Mutant Turtle) and resurrected as a much simpler line drawing. Read More

Giraffe wanted to keep its satisfied customer base but also attract a completely different audience of evening diners. Read More

Check out recent news in the world of design, from Amazon Prime to the Pew Research update. Read More

With the help of Stepworks, HK Tramways has a new identity with the catch phrase, “Catch a ride, catch a smile.” Read More

If you’ve checked your snail mail recently, you may have seen the most recent issue of HOW Magazine with — TA DA! —¬†our special, 12-page feature, where we talk about upcoming logo trends and give a special sneak peek of the book to come. Read More

What do you think?