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Logo News

McDonald’s has introduced an illustration-heavy redesign of its food packaging system, compliments of Pearlfisher. Read More

Amazon’s new app icon, introduced just this past January, was not received well by all customers. To some, the serrated blue tape suggested a moustache that suggested the face of a certain Nazi menace. Read More

Classical music can often be considered fusty, dusty, and not really must-see. And in the age of Covid, where live performance is not possible, live symphony performances of classical music could easily have become irrelevant. Read More

YouTube will have a new logo for every week in February 2021, each of which will mark Black History Month. Each logo will be created by Black artists. Read More

Designer/artist collaborations have recently proven to be a win-win business proposition for both parties. They create social media buzz, and they increase exposure for both studios. Read More

Esports is new enough not to have much of an identity in the general public, but the realm has become big business, attracting sponsorships and television coverage Read More

The Post-It Company, which startlingly is now 40 years old, has quietly introduced a simplified brand identity for its namesake product, and naturally, the internet has something to say about it. Read More

Amazon’s new app icon for iOS takes a cue from Paul Rand’s classic string-wrapped UPS logo: good things come in our packages. Read More

Up, an initiative with a goal to support female designers and promote gender equity in leadership in the design field, has an uplifting new identity created by Taxi Studio Read More

Waterford faces two challenges when it comes to younger audiences. Read More

For the first time since 1964, General Motors has significantly updated its logo. Read More

Like most US governmental agencies, the CIA (Central Intelligence Agency) has an official seal—and a pretty clunky one at that—rather than a logo. Read More

Jones Knowles Ritchie recently updated Baskin-Robbins’ familiar 31 logo to reignite the original concept behind Burt Baskin and Irv Robbins’ very first store: variety. Read More

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