Rebranding a 124-year-old, very exclusive brand demands restraint. Ragged Edges rebrand of luxury luggage-maker Globe-Trotter preserves the authenticity of the original brand, while reaching out to modern adventure-seekers. Read More
Lloydminster, a city of less than 32,000 citizens in Alberta, Canada, has a new visual identity for its soon-to-be-opened Museum and Archives. Read More
Harvard University has replaced the official shield of its law school after long-voiced objections from students and staff about the previous version, which featured the family crest of an 18th-century slaveholder who donated money to help establish the school. Read More
WingZone, an emerging fast-food company, has rebranded with the goal of taking chicken wings out of the sports-fan-only category and getting them into the hands of a much wider audience. Read More
...youll love this limited-time offer. Our friends at Brand New (a division of UnderConsideration), are offering LogoLounge members a one-time 25% discount on their introductory annual subscription price. Read More
Medow, a company that helps health care professionals find the support and resources they need to flourish in their taxing jobs, has a new logo and branding system created by Fable&Co. Read More
Join Bill on September 16th as he talks with Sabine Lenz of PaperSpecs on how he creates and crafts pop-up paper creations! Read More
The pandemic world has been a huge boon to delivery services old and new. Read More
Turner Duckworth has created a more memorable brand for Icelandic Provisions, building on the heritage the company name naturally presents. Read More
Yelp has introduced a new team of app icons plus a refreshed logo Read More
Two legacy brands dedicated to modernism, Herman Miller and Knoll, have merged to become MillerKnoll. Each of the individual companies will continue to exist under the umbrella name. Read More
In anticipation of an imminent cashless society, Visa is rolling out a brand refresh that is meant to signal the access, equality, and inclusion such an environment would support. Everyone, anywhere, can participate in commerce. Read More
Love Cyprus is the catch-phrase of a new brand initiative for the Cyprus Deputy Tourism Ministry. Read More
Livesport is the worldwide provider of live scores, statistics, and other instant updates from over 35 major sports. Read More
The Clorox Company has introduced a rebrand that retains its iconic diamond mark, but which feels reenergized and more modern. Read More