Gelato brand Sweet Cheeks has a new identity created by design firm Bravo. The letterforms in the new wordmark are organic in shape, symbolizing the soft creaminess of gelato. Read More

Global risk assessment firm Moody’s, now 115-years-old, has a new identity created by Interbrand. An updated brand trajectory, “Decode risk. Read More

Now redubbed Metalab, the company’s wordmark has been reworked. Its use of its long-time brand purple is decidedly more restrained. Read More

Design firm Dixon Baxi has rebranded the service with the goals of being bold and familiar, yet unexpected. Read More

Pepsi is playing out its new identity in iconic locations worldwide using much larger-than-life installations that amaze citizens through technology and scale. Read More

What’s the best way to express the care, craftsmanship, and heritage of an ultra-luxury whiskey? Read More

In 2007, Lyle’s Golden Syrup tin was recognized by the Guinness World Records as the world’s oldest unchanged brand. Its rebrand in February 2024 has not gone over well. Read More

Design firm Office has created an identity for a new organization that was formed to unite San Francisco’s parks. Founder and executive creative director Jason Schulte explains his team’s approach in a Communication Arts article. Read More

The International Confederation of Midwives has a new brand identity that captures the relationship between midwives and the people they serv Read More

GOV.UK has a new logo that features the shape of the chosen crown of King Charles III. Read More

Free the Birds, a design firm who specializes in health and beauty brands, has a new identity that reflects its core value, “Beautiful Thinking.” Read More

The UK business watchdog organization Raid used to have an identity that was little more than its name spelled out in all caps. Its old logo said very little about the group’s tenacious work or its strapline, “Holding business to account. Standing up for human rights.” Read More

Wildfowl & Wetland’s Trust (WWT) has been protecting wetlands and their residents since 1946 when the organization was founded by Sir Peter Scott. Scott also created many illustrations of wetland birds, but his much-loved drawing of two Bewick swans taking flight had formed the core of WWT’s identity until recently, when design agency GOOD helped create a new plan. Read More

Iittala’s roots go back to 1881 when a glass factory was established in Iittala, Finland. The company was later moved to Sweden, where it became known for pushing the boundaries of glass-making that provided both beauty and function. Read More

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