Rebranding a 124-year-old, very exclusive brand demands restraint. Ragged Edge’s rebrand of luxury luggage-maker Globe-Trotter preserves the authenticity of the original brand, while reaching out to modern adventure-seekers. Read More

Lloydminster, a city of less than 32,000 citizens in Alberta, Canada, has a new visual identity for its soon-to-be-opened Museum and Archives. Read More

Harvard University has replaced the official shield of its law school after long-voiced objections from students and staff about the previous version, which featured the family crest of an 18th-century slaveholder who donated money to help establish the school. Read More

WingZone, an emerging fast-food company, has rebranded with the goal of taking chicken wings out of the sports-fan-only category and getting them into the hands of a much wider audience. Read More

...you’ll love this limited-time offer. Our friends at Brand New (a division of UnderConsideration), are offering LogoLounge members a one-time 25% discount on their introductory annual subscription price. Read More

Medow, a company that helps health care professionals find the support and resources they need to flourish in their taxing jobs, has a new logo and branding system created by Fable&Co. Read More

Turner Duckworth has created a more memorable brand for Icelandic Provisions, building on the heritage the company name naturally presents. Read More

Two legacy brands dedicated to modernism, Herman Miller and Knoll, have merged to become MillerKnoll. Each of the individual companies will continue to exist under the umbrella name. Read More

In anticipation of an imminent cashless society, Visa is rolling out a brand refresh that is meant to signal the access, equality, and inclusion such an environment would support. Everyone, anywhere, can participate in commerce. Read More

“Love Cyprus” is the catch-phrase of a new brand initiative for the Cyprus Deputy Tourism Ministry. Read More

Livesport is the worldwide provider of live scores, statistics, and other instant updates from over 35 major sports.  Read More

The Clorox Company has introduced a rebrand that retains its iconic diamond mark, but which feels reenergized and more modern. Read More

What do you think?