
2020 Logo Trend Report
Those that follow this report annually may recall a few years back we identified the expanded use of four-pointed stars to which we assigned the name Sparkle. At the time, this group was fledgling, but typically appeared as a non-aligned star avoiding jingoistic or religious connotations with more points. Four points was enough to get the idea across with minimal detail making it ideal for logo design. Much like many of the logos from those Sparkle stars were primarily used in a space-filler mode to add some magical charm to an illustrative mark with a capricious attitude. Read More