LogoLounge

Annual Logo Trends

Those that follow this report annually may recall a few years back we identified the expanded use of four-pointed stars to which we assigned the name Sparkle. At the time, this group was fledgling, but typically appeared as a non-aligned star avoiding jingoistic or religious connotations with more points. Four points was enough to get the idea across with minimal detail making it ideal for logo design. Much like many of the logos from those “Sparkle” stars were primarily used in a space-filler mode to add some magical charm to an illustrative mark with a capricious attitude. Read More

Another year older, but the logo design industry shows no signs of old age. Like an unruly kid ripping through a stack of unopened presents, I eagerly dive into each annual report knowing an experience awaits. Sometimes it's the gratification of what I'd hoped for, and the delightful surprise of unanticipated genius. Occasionally, it's more analogous to underwear and socks, and I encounter the mundane or, rarely, the disappointing. Nevertheless, it's evidence of industry vitality, and it's all a gift. Read More

This year's logo trends were influenced by a pendulum shift that's starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments. Read More

I can’t believe it, but this is the 15th LogoLounge Trend Report, and nothing, yet everything has changed in the last decade and a half. Read More

Drawing from a year of observation, and a few all-nighters perusing recent uploads on LogoLounge, an overall thought occurred to me: KISS is making a comeback. Not that KISS. Sorry fans. KISS as in Keep It Simple Stupid. Designers are paying heed to the old saying and rebelling against complexity. Simplicity is king once again. Read More

Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me. Read More

If home is our first place, and work is our second place, then mobile screens have definitely become our third place. Smart phone use has increased from 21 percent in 2010 to more than 63 percent today, and with 83 percent of all Americans online regularly, that percentage of mobile users is bound to keep edging up. Read More

At this writing, there are over 200,000 logos on the LogoLounge site. Each design represents hundreds if not thousands of hours of thought and struggle on behalf of designers around the world. It's testament to their dedication that we're able to create these reports. So thank you to all of the designers who have contributed to the Trend Reports over the past decade. Read More

At this writing, there are nearly 175,000 logos on the LogoLounge site. Each design represents hundreds if not thousands of hours of thought and struggle on behalf of designers around the world. It's testament to their dedication that we're able to create these reports. So thank you to all of the designers who have contributed to the Trend Reports over the past decade. Read More

The report should serve you as an ongoing view of where logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward. Read More

When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends. Read More

At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. As the internet's largest database of logos over 100,000 to date you can't help notice the evolution of design and trends. Read More

At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. As the internet's largest database of logos over 50,000 to date you can't help notice the evolution of design and trends. Read More

At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. As the internet's largest database of logos, over 50,000 to date, you can't help notice the evolution of design and trends. Read More

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