Drawing from a year of observation, and a few all-nighters perusing recent uploads on LogoLounge, an overall thought occurred to me: KISS is making a comeback. Not that KISS. Sorry fans. KISS as in Keep It Simple Stupid. Designers are paying heed to the old saying and rebelling against complexity. Simplicity is king once again. Read More
Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I cant help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me. Read More
If home is our first place, and work is our second place, then mobile screens have definitely become our third place. Smart phone use has increased from 21 percent in 2010 to more than 63 percent today, and with 83 percent of all Americans online regularly, that percentage of mobile users is bound to keep edging up. Read More
At this writing, there are over 200,000 logos on the LogoLounge site. Each design represents hundreds if not thousands of hours of thought and struggle on behalf of designers around the world. It's testament to their dedication that we're able to create these reports. So thank you to all of the designers who have contributed to the Trend Reports over the past decade. Read More
At this writing, there are nearly 175,000 logos on the LogoLounge site. Each design represents hundreds if not thousands of hours of thought and struggle on behalf of designers around the world. It's testament to their dedication that we're able to create these reports. So thank you to all of the designers who have contributed to the Trend Reports over the past decade. Read More
The report should serve you as an ongoing view of where logo design is headed. The word trends in itself can have a very negative cast, but in truth, trends arent bad. They reveal our growth. Its our take on them that allows us to move even further forward. Read More
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends. Read More
At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. As the internet's largest database of logos over 100,000 to date you can't help notice the evolution of design and trends. Read More
At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. As the internet's largest database of logos over 50,000 to date you can't help notice the evolution of design and trends. Read More
At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. As the internet's largest database of logos, over 50,000 to date, you can't help notice the evolution of design and trends. Read More
You simply can't organize 42,000 logos-the approximate number of designs now on the LogoLounge.com web site-and not notice commonalities. Categories. Directions. Insights. And this year is no exception: There are trends, for better or for worse. Read More
The word "trend" seems to raise the little hairs on the back of some designers' necks. Everybody wants to be a you-know-what-setter; no one wants to acknowledge the aftermath. But as we march toward LogoLounge.com's fifth anniversary, we've discovered that trends have become something impossible - and maybe unwise - to ignore. Read More
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com. The new book, LogoLounge Book II, will be released in January 2005 by Rockport Publishers (www.rockpub.com). It is a follow-up to LogoLounge Book I, which went into second and third printings soon after it was released in early 2003. Read More
The word "trend" has taken on a negative cast in recent years, particularly when the letter "y" is appended to it. "Trend" is actually a pretty innocuous phenomenon, though: Simply speaking, it is defined as a new line of direction. "Trendy," on the other hand, is what happens when everybody else starts stampeding in the same direction. Read More