Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me.
Pause for Thought rebranded an iconic American brand in 2014, Morton Salt. It’s an identity that has seen many updates.
The MINI, owned by BMW, has a new minimalized design that better matches the original thought behind the car’s first designs.
Every city with a Metro system faces the same exact challenge: how to make their M distintive, memorable, and ownable.
Love it or hate it, the 2008 Obama election campaign logo forever changed the logo landscape for presidential candidates.
From the company’s website: “The new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1926.