Pentagram partner Natasha Jen has created a new, less slimy identity for YouTube’s Vsauce channels.

Southern Comfort is an iconic brand, with loyal and vocal fans. So messing with its brand in any way is bound to create a stir.

Having refurbished its destinations world-wide, Club Med sought to reclaim its reputation as the premium, all-inclusive vacation experience.

Shake Shack's food is definitely a magnet, but so is its clean, modern, appealing identity, created by Paula Scher and Pentagram.

The long wait is over, and if your work was selected for LogoLounge Book 9, congratulations!