Southern Comfort is an iconic brand, with loyal and vocal fans. So messing with its brand in any way is bound to create a stir.

Having refurbished its destinations world-wide, Club Med sought to reclaim its reputation as the premium, all-inclusive vacation experience.

Shake Shack's food is definitely a magnet, but so is its clean, modern, appealing identity, created by Paula Scher and Pentagram.

The long wait is over, and if your work was selected for LogoLounge Book 9, congratulations!

The ubiquitous Walgreens red W, seen on almost every street corner in the US, has a new brand partner.