• Learn how creative agency Wiedemann Lampe branded a 100-year-old, 72-hectare property that, although it is full of park space, heritage buildings, community gardens, and even a museum, was really just part of the background in its UK community. Citizens did not understand the scope or resources available to them at Gunnersbury Park.
The modular solution allows the identities of the various property components to be snapped together or used separately, depending on the application.
• NYC Groceries, a new network of five city-supported grocery stores, needs an identity (and a replacement for the placeholder name). Who will respond to the RFP, and who is likely to win the plum assignment?
It’s Nice That’s US editor at large Elizabeth Goodspeed examines how the winner is likely to define a new category—civic branding—for a publicly owned business operating in a commercial environment.