• The lemon-lime soft drink 7up is “flipping the sip” in a new marketing and identity revamp that now proclaims the product to be a “lime lemon” drink.
To signal this major switch—which does include a flavor change toward the lime side—the logo is now in a vertical orientation. Identity colors are bolder, and the typography hearkens back to a design used from 1964 to 1974. The 7UP logo was last redesigned in 2024.
• While more than 100 UK breweries shut down in 2025 due to mounting costs and other pressures, Two Tribes Brewing decided to double down and instead invest in a new identity, created by design agency All Purpose.
The core “color” of the new identity is the raw aluminum can. Then each variety of beer—both current and future—has its own personal color, typography, and badge shape.
https://www.designweek.co.uk/two-tribes-partners-with-all-purpose-for-vibrant-brewery-rebrand