Wooden toys have been recognized for many years as ideal for open-ended, imaginative play. Berlin-based Toyto produces wooden toys such as blocks, cubes, stacking towers and vehicles that are decidedly modern in shape, color, and philosophy. Its logo—created by Odd Works—physically twins its products.
From an article on the website A Type of Amigo: “The toys… are defined by simple geometric shapes, modular thinking, and the warmth of natural materials. These became the raw ingredients of the brand language…. At the center of the system is the TOYTO wordmark, where the letterforms are themselves toy-like, each character is built from shapes that echo the rounded forms, stackable volumes, and architectural logic of wooden objects.”
https://atypeofamigo.com/inspiration/toyto-a-brand-built-to-play-crafted-to-last/