In the States, AAA is synonymous with roadside assistance. In the UK, its The AA. Elmwood has created a new identity for the nearly 100-year-old company, which is quickly moving into supporting newer technologies, including electric vehicles, as well as auto insurance and financing. Read More
Collins has created a new identity for BowFlex (previously Bowflex), the home exercise equipment line. Read More
The Kraft Heinz corporation houses a number of nostalgia brands such as Shake n Bake, Kraft Mac and Cheese, and Oscar Meyer hot dogs. Read More
Elon Musk has banned the bird and replaced it with an X as the new logo for Twitter. Then he launched a crowd-sourced search for additional design ideas. Read More
Kotos new identity for job-search platform Glassdoor is built on the clients simple position statement, Real work talk. The designers took talk literally and surrounded a redesigned wordmark with single quotes. Read More
Pentagram and Nomad have created a new identity for Londons Natural History Museum that abandons the notion that a museum is simply a building that stores interesting items. Read More
Earthed is an online nature skills platform that offers expert-led courses on topics that range from growing your own food to river restoration. Read More
Claires has been known for decades as much for cheap fun-fashion accessories as it is for in-store ear-piercing. Read More
Ho Chi Minh branding studio M N has rebranded raw pet food company HiRaw!, based on the clients strapline, Deliciously Raw for All. Read More
OnHand is an app that helps businesses connect their employees with empowering volunteer opportunities. Fiasco Design created the new identity for OnHand, built on the strapline, Mini missions that matter to you. Read More
When the in-house design team at Pittsburghs Carnegie Museum of Art learned that some visitors perceived the institution as elitist, they developed a new identity that is far more democratic and welcoming. Read More
Threads ambiguous new logo looks like the @ symbol, but it's coiled design gives that familiar symbol a new twist. Its freehand nature makes it feel friendly and human. But what does it actually mean or represent? Read More
Magpie Studio has rebranded Woven restaurantnow called Woven by Adam Smithto bring it line with the interiors of the luxury hotel in which it is housed. Read More
Does Adobe have a new logo or doesnt it? A recent Fast Company article reports that a new and definitely improved design that is being used to promote Adobes new generative AI apps has been called a wordmark by in-house brand managers, but they say its not a new logo. Read More
To celebrate its 50th year of operation, Scotlands public housing organization, Trust Housing Association, has a new brand identity. Today, Trust is a social landlord with over 3,600 homes across Scotland made available at lower prices. Read More