
A Classic Logo for New Team
Esports is new enough not to have much of an identity in the general public, but the realm has become big business, attracting sponsorships and television coverage Read More
Esports is new enough not to have much of an identity in the general public, but the realm has become big business, attracting sponsorships and television coverage Read More
The Post-It Company, which startlingly is now 40 years old, has quietly introduced a simplified brand identity for its namesake product, and naturally, the internet has something to say about it. Read More
Amazons new app icon for iOS takes a cue from Paul Rands classic string-wrapped UPS logo: good things come in our packages. Read More
Pentagram has created a new brand identity for the MIDI Association. Read More
Up, an initiative with a goal to support female designers and promote gender equity in leadership in the design field, has an uplifting new identity created by Taxi Studio Read More
Waterford faces two challenges when it comes to younger audiences. Read More
For the first time since 1964, General Motors has significantly updated its logo. Read More
Pfizer has been around since 1849, but it has had surprisingly few changes to its brand identity since its inceptiononly three, in fact. Read More
Like most US governmental agencies, the CIA (Central Intelligence Agency) has an official sealand a pretty clunky one at thatrather than a logo. Read More
Jones Knowles Ritchie recently updated Baskin-Robbins familiar 31 logo to reignite the original concept behind Burt Baskin and Irv Robbins very first store: variety. Read More
Most consumers of a certain age likely think of Foursquare as that app they used to locate their friends. But since its founding in 2009, the company has expanded into business-to-business work and has adopted a software-as-a-service model. Read More
Last week, Petco made a lot of changes to its brand identity. Read More
Design Bridge updated KY Jellys visual brand identity earlier this year (see LogoLounge News entry on the project on March 18, 2020). Read More
Landor Australia has created a new brand identity for the Womens Tennis Association (WTA), the 50-year-old organization created by legendary player Billie Jean King. Read More