Recent trademark filings by Audi offer a glimpse of explorations the company may be considering regarding its historic four-ring logo... Read More

Collins and R/GA have partnered with Mailchimp’s inhouse brand team to update the email marketing platform’s identity. Read More

Lippincott has created a new identity for DuPont, a company long-embroiled in lawsuits and accusations for producing and selling pesticides that may be unsafe for children and chemicals that are unsafe for everyone. Read More

In an effort to reintroduce itself to the public, as well as to newly emerging and non-traditional companies that work on very different media platforms, the Ad Council has a new identity, courtesy of Superunion. Read More

Weight Watchers has slimmed down to WW, reflecting a change in mission to focus on general health rather than just scale-watching. Read More

What do you think?