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Logo News

Pentagram’s Emily Oberman has created a distinct identity for Amazon Prime, using an aspect of the parent brand in a new and discrete way. Read More

Bolt has developed a checkout platform for e-commerce. Unfortunately, so have many other competitors. Read More

Rail providers Eurostar and Thalys have combined into a single brand to bring high-speed rail travel across five countries: the United Kingdom, France, Belgium, the Netherlands, and Germany. Read More

While many coffee brands are cozy and earthy, BrewBird is all about making better coffee through technology. Read More

Former Adidas executive Eric Liedtke has created a new streetwear brand, Unless, that is 100 percent plant-based and completely biodegradable. Read More

Kildemoes is a heritage bicycle brand in Denmark, a country that truly supports cycling for both recreation and transportation. Read More

Design firm Zero avoided both clinical and cutesy directions in its new identity for Petfolk, which defines itself as a service that is “reshaping vet care for today’s pet parent.” Read More

The L.A. Times’ Food section has a new logo/wordmark/masthead that is as flexible as food is diverse: its bold letterforms can easily be reproduced in any color or pattern or run over photos and textures to suggest any nationality, season, or genre. Read More

Chermayeff & Geismar & Haviv have created a new 100th-anniversary identity for Warner Bros. based on the tagline “Celebrating Every Story.” As Warner Bros. has plenty of stories to celebrate, the see-through solution the designers created is especially apt. Read More

Fast-food hamburger restaurants around the world tend to be visually tied to American chains. Read More

Tia presents a new model of health care for women, offering a one-stop shop that includes reproductive health, primary care, mental health, and wellness services. Read More

DixonBaxi has created a new identity for British Land, one of the largest property development and investment companies in the UK. Read More

Car subscription service Roam needed a logo that visually suggested the seamless ease of using its service. Read More

The southern hemisphere’s largest seafood market, the Sydney Fish Market, has teamed with Interbrand to create a rebrand that is built directly from unique elements in the client’s heritage. Read More

Now 66 years old, the NBC peacock has enjoyed a storied upbringing. Created by the Sudler & Hennessey team of John Graham and Herb Lubalin in 1956, the bird disappeared and reappeared as part of the NBC identity until its permanent return in 1979, when it was redesigned by Lippincott & Margulies. Read More

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