Royal Caribbean Cruises Ltd. has changed its name to Royal Caribbean Group, and with the help of Chermayeff & Geismar & Haviv, has updated its entire brand identity. The familiar crown and anchor mark has been in use since 1969. Read More
Insurance and investment giant Mutual of Omaha has removed Native American imagery from its logo, effective immediately. Management also indicates that $1 million will be donated to community-based initiatives and non-profit organizations committed to racial equity, inclusivity, economic equality and social justice, plus managers will receive additional training on diversity, inclusion, and unconscious bias. Read More
King Arthur Flour Company is now King Arthur Baking Company. Read More
Michael Wolff and NB Studio are working with Lady A to create a CBD brand that is targeted squarely at female consumers. Central to the brand statement are different colors of marbled backgrounds. Read More
Nissan has joined the 2D-car logo bandwagon, joining recent converts BMW, MINI, and Volkswagen. Read More
Parent company Safety Technology Holdings, an organization best known for manufacturing crash test dummies, has been renamed Humanetics to better represent all of its holdings, which now include fiber optics, sensors, precision lasers, and photonic systems. Read More
TGI Fridays has a new identity, courtesy of SomeOne, that brings the chain back to its 1960s roots and what its owners call The Fridays Feeling. Gone is TGI, an abbreviation that has lost its meaning over time and which can be easily misappropriated. The entire new identity focuses on a snappier presence, from menu length to photography. Read More
If the new Australian Made logo makes you think of terribly infectious things one would like to avoid, you would not be alone. Read More
Most anti-virus programs play on consumers natural anxiety over identity theft, password protection, and hacking. Read More
You don't want to miss this webinar for the 2020 LogoLounge Trend Report. Read More
Online investment advisor Motley Fool has a new logo named Elvis that is meant to be more inclusive of all investors: it eliminates the fool while making the jester hat available for anyone to try on Read More
Legendary designer Milton Glaser passed away on June 26, 2020. Read More
The beauty and efficient design of the one-brick-thick serpentine walls at the University of Virginia attracted a lot of attention lately when the university released a new logo that referenced their shape. Read More
London landmark retailer Liberty, whose flagship store is literally built from the timbers of two ancient battleships, has used its quarantine time efficiently: it worked with Pentagram to update, refine, and expand its brand. Read More