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Esports is new enough not to have much of an identity in the general public, but the realm has become big business, attracting sponsorships and television coverage Read More

The Post-It Company, which startlingly is now 40 years old, has quietly introduced a simplified brand identity for its namesake product, and naturally, the internet has something to say about it. Read More

Amazon’s new app icon for iOS takes a cue from Paul Rand’s classic string-wrapped UPS logo: good things come in our packages. Read More

Up, an initiative with a goal to support female designers and promote gender equity in leadership in the design field, has an uplifting new identity created by Taxi Studio Read More

Waterford faces two challenges when it comes to younger audiences. Read More

For the first time since 1964, General Motors has significantly updated its logo. Read More

Like most US governmental agencies, the CIA (Central Intelligence Agency) has an official seal—and a pretty clunky one at that—rather than a logo. Read More

Jones Knowles Ritchie recently updated Baskin-Robbins’ familiar 31 logo to reignite the original concept behind Burt Baskin and Irv Robbins’ very first store: variety. Read More

Most consumers of a certain age likely think of Foursquare as that app they used to locate their friends. But since its founding in 2009, the company has expanded into business-to-business work and has adopted a software-as-a-service model. Read More

Design Bridge updated KY Jelly’s visual brand identity earlier this year (see LogoLounge News’ entry on the project on March 18, 2020). Read More

Winnebago Industries, Inc., which builds motorhomes, travel trailers, boats, and other recreational vehicles under the Winnebago, Grand Design, Newmar, and Chris-Craft brands, has released a new corporate identity. Read More

Landor Australia has created a new brand identity for the Women’s Tennis Association (WTA), the 50-year-old organization created by legendary player Billie Jean King. Read More

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