• A recent study of health product consumers showed that their ability to reproduce the logos of these products is woefully poor. Why? The study suggests that frequent rebranding, overcomplicated designs, and consumers’ inability to “forget” old branding all muddy logo recall.
The most memorable brands, as identified by the study, can be viewed at https://www.tebra.com/theintake/medical-deep-dives/tips-and-trends/the-most-memorable-logos-and-brands-in-healthcare.
https://www.fastcompany.com/91087634/people-are-terrible-at-remembering-logos
• The United Football League (UFL) has a new logo created by R/GA, and the design was designed to be nothing like that of the NFL. Another challenge: the new UFL league is a merger between the United States Football League (USFL) and the Extreme Football League (XFL), both of which came with their own ardent fans and brand loyalists.
