The New School’s new logo does challenge the brain’s ability to read through shape recognition—some letters are stretched beyond normal comfort levels in some applications—but in essence, it does just what a logo should do: cause a pause.
Three hundred people recently watched a live presentation of the 2015 Logo Trend Report at Philadelphia University. But 200 of them never left the house. LogoLounge breaks down the practicalities, lessons learned and a few opinions of broadcasting live with Twitter’s new app, Periscope.
The music service Spotify showcased its new brand approach at the South by Southwest Conference recently, replacing its relatively benign green logo with a full suite of colors and patterns that both identify the service and promotes the artists it showcases.
Sagmeister & Walsh has moved client Fugue’s identity about as far away from techy stereotypes as it could be.
Lippincott has created a new identity for the now 16-year-old company Autotrader (previously AutoTrader.com).