Previously named Smartsurance, the company’s mission is to “dejumble” insurance, which in turn would allow their customers to avoid paperwork and time-consuming research and worry.
The Yoloh name is built on the “you only live once” acronym, with an “h” added to represent happiness. Taxi developed a wordmark that reads right-side-up or upside-down, representing the company’s ability to flip the traditional insurance narrative.
