Dale Carnegie, his book “How to Win Friends and Influence People,” and the business training that emerged from the Carnegie universe may be highly regarded by professionals, but today’s Dale Carnegie Training brand is not iconic. Conversely, it feels seriously ironic, a relic of dated 20th-century business practices. Instead of practicing what it preaches—using effective communication—it wasn’t reaching people, particularly millennials.
The new brand (apparently created in-house?) uses the D and C initials to form a butterfly-like logo, an apt concept for a company that hopes to help its clients metamorphosis. The design, color palette, and typography—not rolled out at this writing—feels strong and modern.
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