Walmart’s Great Value line, the largest food and consumables CPG brand in the U.S. with 10,000 food and consumables items, has been redesigned. With more and more Americans looking for greater food value, Walmart has decided that cheaper food does not need to look cheap.
Colors and illustrations in the new system are bolder, and shadows have been removed. The overall effect is cleaner and easier to comprehend for busy shoppers. From Walmart’s website, the redesign includes:
- Consistent placement of nutrition information and benefit claims across all Great Value food items
- Clearer visual cues to help customers and associates quickly identify and pick the correct items
- A cohesive, modern look that enhances visibility and encourages product exploration
The Great Value line update is just part of a much larger 2026 modernization plan for Walmart. Other changes include wider aisles, interior redesign, and digital touchpoints that blend instore and online shopping experiences.
