Thorsten Nicklaß, CEO of Elli, explains the new name: “Our mission is to take e-mobility out of its niche and to place it firmly in the mainstream. The name ‘Elli’ stands for ‘electric life,’ because we intend to enable a lifestyle that fully integrates the electric car in people’s everyday lives. This approach could be compared with the use of a mobile phone, which is taken for granted nowadays.”
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