Around the world, “fast fashion” introduces plastic pollution in different ways, including micro-fibers that are released into laundry and textile production wastewater as well as clothing that is thrown away and sent to landfills.
“The plastic problem keeps getting worse,” Liedtke explains. “With Unless we see a real opportunity for change…. An innovative solution for consumers so they can truly feel as great as they look knowing their choices will have a positive impact on the world.”
The Unless logo reflects those goals. Its U shape is self-explanatory as an initial letter, but the form also mimics the “rock on/good times” hand gesture and the shape of the sassy stuck-out tongue that frequently accompanies the hand sign. The letterform/shape is easily refilled with different colors and patterns, depending on its use.
(If you are interested in streetwear logos, learn how 10 additional brands got their designs at https://hypebeast.com/2015/8/the-hidden-meaning-behind-10-streetwear-logos.)