Swiss graphic design studio Cécile et Roger recently completed a complex identity assignment for Museum of Contemporary Design and Applied Arts of Lausanne (Mudac). The museum was hosting an exhibition that would challenge the institution to think about how to create an archive of French-speaking Swiss design.
The identity needed to be flexible and adaptable over a series of conferences and events that would explore six different themes over six months.
Cécile et Roger created a typeface that can morph into six different variants with six different color schemes. The variants are distinctly graphic and can convey information while serving as art.
Designer Roger Gaillard explains: “[W]e produced modular forms that could be adapted to various elements. The result is an organic and variable graphic language. As we worked more on the lines, applying this to a basic Latin capital letter skeleton, the visual identity of the event came to us.”
