Design firm Someone reveals the process and materials behind the Wedgwood company—which now includes not just china products but also shops, a tearoom, an exclusive restaurant, and even a gin distillery—in a new identity for the famed china manufacturer.
From Someone’s website: “To celebrate the idea of craft and the process of creation, a library of textures associated with the Wedgwood factory and creative studios were created. Covering clay, powder, paint, bone China and slip, they have been beautifully photographed to help with storytelling and add visual interest to designs. They can be the hero image or become a recessive background. Each comes with a wealth of detail, they can be cropped into and rotated to best find a composition that works for any design.”
Complementing the photography are delicate illustrations formed by lines similar to those created in clay on the potter’s wheel. The lines can be used to create small details on products or the shapes of products themselves. Wedgwood blue was the obvious choice for the main brand color.