• In a minimalist billboard campaign released across the UK and Spain, ice cream brand Häagen-Daz emphasizes its branding by using the stick and not the product. There are no beauty shots of the delectable product: all that’s left is the trash, just the ice cream treat’s logo-emblazoned, ice-cream smeared wooden stick.
The campaign, titled “Devoured,” was created by BBH Global.
• In an effort to transform its state’s watermelons from a commodity to a branded product, the Texas Watermelon Association has released a new identity. The now bolder and brighter logo uses the lone star from the state flag as watermelon seeds. The addition of red and green converts the state outline into the suggestion of a slice of watermelon.
