Samsara’s mission is to “Improve the safety, efficiency and sustainability of operations that power the global economy.” In other words, it helps clients such as DHL and Hertz withsoftware and solutions for fleet management and physical operations.
Working with Base Design to develop a rebrand, a new strapline of “Built with” was developed—as in “Built with people who do the work”—the company moved away from presenting itself as a simply a tech company. Instead, it showcased what it had always done: worked with operators and front-line workers and their feedback to improve outcomes.
The brand colors, typography, photography, and even the brand mascot were re-imagined. A fuller description of the project can be found at
https://www.fastcompany.com/91596360/samsara-rebrand-base-design