Hamburg-based studio EIGA has created a new branding system for Mouz (formerly Mousesports). The German esports organization had outgrown its original, 20-year-old logo. The new design combines the letter M with the face of a mouse, creating a versatile badge- or crest-like logo.

The Sundance Film Festival’s 2022 brand identity has been created by students in SVA’s Honors Branding Project. The design was inspired by “the simple act of inserting a stick into the ground and watching its cast shadow move with the sun. With close observation, time, date and the angle of the sun combine to pinpoint one’s position, to define ‘here.’ This idea is especially relevant to the Sundance Institute’s continuing mission to discover and promote the work of up-and-coming artists.”

The Festival will be held virtually again this year (January 20–30), but branded merchandise will still be available.

Mars’ recent rebrand of its already anthropomorphized candy characters may have been well intentioned, but it may have gone too far.

The M&M brand mascots have been remade to demonstrate a “better sense of belonging and community.” They will now be defined by “personalities rather than gender.” They are more inclusive, more cooperative, and in general, so woke that one questions whether it’s still OK to eat them.