Avon was rebranded in the fall of 2022 (see the LogoLounge coverage at https://www.logolounge.com/articles/avongetsanothermakeover), but the 136-year-old beauty brand is still turning the 18-month-long release corner. Design firm Free the Birds has been brought in to revamp the packaging and further implement the brand around the world.
Avon chief marketing officer Kristof Neirynck and Free the Birds CEO Nick Vaus discuss the mechanics behind turning around the public perception of the historic company at
The newest entry into Coca-Cola’s “Creations” series is called Y3000 Zero Sugar. Its marketing is intended to help consumers “imagine what the future will taste like.” It includes an AI-powered mobile experience: users can run their own photos through the “Y3000 AI Cam” which applies the same atmospheric colors and imagery used in the beverage marketing.