Almost no one embraces change, especially sudden change. The recently installed government in Portugal has scrapped a modern state emblem and crest, created just last year, for an extremely modern/basic logo that definitely has citizens agitated.
https://www.fastcompany.com/91088967/why-people-are-upset-over-portugals-new-logo
Cyber-security platform Rotate has a new identity, created by A LINE, that focuses on the ability to “Work Assured,” as opposed to working in dread and fear of cyber-attack. The client’s new icon/logo is a lowercase “r” built from two lozenge shapes that feel simple and friendly. The shapes can also be used to house photos of customers, symbolizing safe shelter.
