• Robot Food’s update of Pooch & Mutt’s identity is a character-driven plan that literally illustrates how every dog’s personality and needs are very different. But through color coding, the new system also helps dog owners find the exact food match for their pet, which sometimes can be a real challenge in the store aisle.
• The Los Angeles Organizing Committee for the 2028 Olympic & Paralympic Games—LA28—shares the 13 patterns or “blooms” that their designers have developed for the Games’ identity. The blooms were inspired by a rare phenomenon in California, a superbloom, where an unusually high percentage of wildflowers bloom at the same time, creating huge fields of amazing color.
