• Customers of the 230-year-old British retailer WHSmith were shocked to learn that the popular 480-shop chain will rebrand as TGJones, an invented name that was allegedly chosen to evoke a familiar, family-oriented feel—perhaps like WHSmith?
• When the identity you carefully crafted gets replaced by someone else’s work, it can feel personal. Disheartening. Hurtful. This short article shares how to lessen the sting and benefit you by learning from the experience.