• Does the term “rebrand” need a rebrand? This short essay examines the “why” behind the urge to change and may help make decisions about what the true goals are.
https://www.creativebloq.com/design/branding/why-the-word-rebrand-needs-a-rebrand
• Motion in brand identity isn’t a new concept. But making it feel human and intentional—not just an add-on—is still a challenge. Learn how one firm is tackling these challenges.