Koto’s new identity for job-search platform Glassdoor is built on the client’s simple position statement, “Real work talk.” The designers’ took “talk” literally and surrounded a redesigned wordmark with single quotes.
At first glance, the ‘quotes’ seem wrong-footed, either backward or upside-down or both. But the alteration was intentional: compressing the two marks together creates a “gd” logo that is both distinctive and much more user-friendly than the client’s lengthy full name.
