Why Pandora Jewlery changed thier Logo?
The company's previous wordmark was a widely set geometric sans serif with definite thicks and thins. The new design is more tightly set with more modern sans serif letterforms that have small flairs at their corners. The effect has gone from stressing the elegant and established to proclaiming a more energetic and more youthful message.
The crown logo that has always adorned the wordmark has also been simplified. With its base removed, it's not only easier to read on small screens, it now looks more like the setting of a ring or like emerging rays.
