LabBrand
Learn how LabBrand translates powerful brand names, such as Evian, Sephora, and Hermés, into appellations that are appropriate for the Chinese market here.
The Rodina
Amsterdam-based The Rodina has created a really unusual identity for an evolving music festival based on “stone guys,” boulder shapes coated with color and texture that can be arranged almost like music to communicate mood and content. See more here.
LATAM Airlines Group
Last summer, LATAM Airlines Group shared the new brand that would consolidate LAN Airlines, TAM Airlines, and their affiliates. Now Latin American’s largest airline group is rolling out its new identity on livery, uniforms, and airport installations, just in time for the Olympics. Read more behind the new brand here.