• Plant-based food company THIS will be updating its packaging in 2025 and is preparing by expanding the metaphor of its core hand-holding-fork logo. Iterations can include a barbeque fork holding up a sausage, pinchers holding a strip of bacon, or chopsticks holding up a bite of food, among almost endless other scenarios.
• Dark Arts Coffee’s original identity reflected its name, with occult icons and playfully dark messaging. For the café and roaster’s tenth anniversary, NOT Wieden & Kennedy created a new and lighter identity that includes a collectible card on each package with unique artwork that identifies each coffee variety.
• UK dairy supplier Freshways worked with branding firm White Bear to create a “fresh way” of presenting milk and other dairy products, visually lifting them above other commodity products on store shelves. A team of cartoon dairy goods dressed as super-heroes illustrate the new identity, backed with a fresh color palette and a playful tone of voice.
