The Smithsonian’s National Museum of the American Latino, established in 2020, has a new logo, named “The Iris/El Iris.” The design was announced to coincide with Hispanic Heritage Month, September 15 through October 15, 2024.
According to the Smithsonian’s website, the logo “is a powerful visual representation of the museum’s mission. Resembling the iris of an eye, the logo symbolizes the museum’s commitment to bringing clarity and insight into the diverse lives, stories, histories and cultures of U.S. Latinos. The intertwining patterns within the design emphasize the interconnectedness of Latino communities, their traditions and the American experience, reinforcing the museum’s dedication to unity, representation and cultural education and representing the fusion of the complex, spirited and multifaceted U.S. Latino community.”