- Glamour Magazine has a new editor and a completely rethought masthead and interior design. The new masthead abandons the Franklin Gothic-like typography used by so many popular magazines and instead has adopted a personality-plus, art-deco-like design that speaks more of pop culture than glossy fashion.
The publication’s May 2018 cover is a radical departure from its previous full-bleed cover designs. A white border now generously frames the subject’s photo. That white space could give the cover much-needed elbow space on the newsstand, where it is surrounded by many full-bleed designs. It’s a more sober approach that reflects the new editor’s desire to appeal not to “good girls,” but to “smart girls.”
- MAD magazine also has a new masthead/logo, its first real switch-up since 1955. The new design is actually a revamp of its first-ever wordmark, which was created by cartoonist Harvey Kurtzman in 1952. The update needed significant tweaking, according to an article on Taxi.
“‘His ‘M’ is completely crooked,’ [MAD design director Doug] Thomson pointed out. ‘The center points don’t line up.’ “To honor the original’s flaws, the team took the liberty of adding a few ‘anomalies’ to the new version. ‘The hole in the “A” is wider than it should be, the hole in the “D” is too low. This is all on purpose (to make sense of that darn “M”), and I think it lends an oddness to the whole thing,’ Thomson added.”
