Since 2003, ‘Wichcraft has become highly successful, serving local ingredients and popular sandwiches to its fans state-wide. The small chain of delicious sandwich shops based in New York, New York has just announced a new identity, along with its ninth location ‘WICH opened in July.
‘Wichcraft’s old logo was simple yet unique, incorporating two different fonts that helped promote its desired “witchy” vibe. The new identity, created by New York-based Tag Collective, better helps customers identify ‘Wichcraft’s use of local foods.
The new identity feels classically modern using a relatively old concept, but with a fresh and visually appetizing twist.
See more of ‘Wichcraft’s new identity, by visiting their website here.