Design firm Manual’s extensive work for the Obama Foundation, built from 2008 campaign brand aspects such as the rising sun logo and the use of the typeface Gotham, feels familiar but still fresh. All work for the new identity is based on balancing imagination and pragmatism, the local with the global, a deep respect for history with a forward-thinking vision, and seriousness with joy.
In preparation for the Obama Presidential Center opening in Chicago in 2026, Work & Co. was brought in to design, build, and relaunch the foundation’s website at Obama.org. It was an unusual project that required the designers to build the destination first, then work backward to the present.
From a recent article on BuiltIn: “Working collaboratively with the Foundation, the Work & Co team designed the 2026 version of Obama.org as it would look post-opening of the Presidential Center and worked backward, eventually launching the current version of the website for 2024. “
To view and learn more about Manual’s identity work for the Foundation, please see
Read more at manualcreative.com
To view and learn more about Work & Co.’s website design for the Foundation, please see