Epilepsy Action, a British charity that provides information, advice, and support for people with epilepsy, has a new identity that visually expresses the interruption that the condition causes in life.

Jon Eaton, director of communications and digital engagement at Epilepsy Action, says, “Last year, we heard from more than 5,000 people with epilepsy as we developed our new strategy. So many told us they needed us to make epilepsy more visible, to remove stigma and make the public more aware. ”

As part of the larger identity, the same fragmented or sliced concept used on the wordmark is also used across photos of patients to suggest interruption. It’s also used on the organization’s website to organize screens and information.