The National Housing Company was recently rebranded by Lippincott, with an eye toward transforming its image from an organization that simply builds homes to a “place creator” and real estate visionary.
From the Lippincott website: “National Housing Company (NHC) was established in 2016 with a clear mandate to contribute towards increasing Saudi homeownership, supporting the national target of reaching 70% by 2030. Since then, it has turned this dream into reality for thousands, delivering over 50,000 homes to date and with an additional 163,000 units currently under construction…. Since its founding, NHC itself has transformed as well, moving beyond selling private single-family plots to large-scale urban development, adopting the role of master planner, and reshaping Saudi society through thoughtful building and community design.”
The company’s new logo creates a sense of space within itself. Green, leafy shapes form to create an open center—a place where people can gather in an interconnected, healthy, growing place. The warm colors chosen for the new system were inspired by the sun at dusk, suggesting a time when people regather to be together and relax. The photos of NHC properties that populate the company’s literature now use a ground-level perspectives, rather than overhead views: this angle humanizes the images and helps people better imagine what living there would be like.
