Lay's has a new "tasty" look!
With a 75.9 percent market share and 25 different chip flavors, it seems as though Lay's has firmly taken control of the U.S. market. But with hundreds of national and regional competitors, not to mention imports and no end of other snack offerings, Lay's was looking for a way to continue to stand out, stay relevant, and crunch the competition.
The result was a two–year–long package and identity redesign by parent company PepsiCo's design department. Read more about the research and development behind the project here.
