The hot gossip of the week is Johnson & Johnson’s controversial abandonment of its 136-year-old red script logo. Speculations on why include:
Children are no longer being taught script writing;
The company wants to distance itself from claims that its discontinued baby powder could cause cancer; and
The company wanted a more digitally friendly identity.
More changes: Janssen, J&J’s pharmaceutical arm, will now called Johnson & Johnson Innovative Medicine; its medical tech sector will be called J&J MedTech; and the consumer side—think baby shampoo and BandAids— will be called Kenvue.
You can learn more about Wolff Olins’ creation of the Kenvue logo at
https://wolffolins.com/views/wolff-olins-designs-new-global-logo-for-johnson—johnson
You can learn more about the Johnson & Johnson corporate logo redesign (also created by Wolff Olins) at