The hot gossip of the week is Johnson & Johnson’s controversial abandonment of its 136-year-old red script logo. Speculations on why include:
Children are no longer being taught script writing;
The company wants to distance itself from claims that its discontinued baby powder could cause cancer; and
The company wanted a more digitally friendly identity.
More changes: Janssen, J&J’s pharmaceutical arm, will now called Johnson & Johnson Innovative Medicine; its medical tech sector will be called J&J MedTech; and the consumer side—think baby shampoo and BandAids— will be called Kenvue.
You can learn more about Wolff Olins’ creation of the Kenvue logo at
You can learn more about the Johnson & Johnson corporate logo redesign (also created by Wolff Olins) at