JLR (Jaguar Land Rover) gave Jaguar its own very controversial branding last year. Now Land Rover has its own branding, a design that the company calls a “trust mark”.
The double-R mark is a reserved design that is not intended to replace the oval Land Rover mark that appears on the front and back of vehicles. From a JLR press release: “The Range Rover Motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not fit, such as on a label or as part of a repeating pattern, and within event spaces where an emblem is more appropriate.”
The other two JLR lines, Defender and Discovery, likely will receive their own branding soon, under the car company’s new “House of Brands” strategy.
