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Logo News

Internal Brand Transformations

By Cathy Lane | Mar 16, 2018

Check out recent brand transformations, from Johnnie Walker to Ericsson.

  • In celebration of Women’s History Month and International Women’s Day celebrations, Johnnie Walker has introduced Jane Walker on a special-edition package of its Black Label blend. A dollar from each sale of the special bottles will be donated to organizations that support women’s causes.
    https://www.prnewswire.com/news-releases/johnnie-walker-launches-johnnie-walker-black-label-the-jane-walker-edition-donating-1-for-every-bottle-made-to-organizations-championing-womens-causes-300603680.html.

  • Swedish technology company Ericsson has tilted its “three sausage” logo to better align it with the pixel grid of digital screens. The adjustment means that the mark will display better at all resolutions and sizes.
    https://www.dezeen.com/2018/02/28/ericsson-three-sausages-logo-refined-digital-users-graphics-design/ .

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