BMW
BMW seeks to secure its hoped-for role as the ultimate luxury car brand with a new black-and-white version that stresses German heritage and the brand’s history. The new design will only be used on BMW’s most elite models. Read more here.
GAISF
The Global Association of International Sport Federations (GAISF) has a new name and logo, the latter created by Barcelona designer José Miguel Tortajada Aguilar. The association, formerly known as SportAccord, represents more than 100 sports organizations worldwide.
The design’s many colors are meant to represent its members. The wordmark’s “G” is tilted at 17 degrees, the same as the Earth’s tilt. Find more details here.