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Delivery company Hermes has undergone an identity-180 with the help of Superunion and VCCP. Now rebranded with the name Evri, the company’s new typographic identity literally has 194,481 logo variants. Using variable font intelligence gives the plan the power to give every one of the client’s 5,000 delivery vehicles—as well as any print or digital applications—its own bespoke logo.
Instacart used to be a grocery delivery service. Today, it delivers all manner of consumer goods. To reflect that expansion, an internal team, working with Wolff Olins and TwentyFirstCenturyBrand, has planted the company’s familiar carrot and so has turned it into an arrow focused on a point. It suggests accurate delivery and action. The arrow will be repurposed in other branding as well.