The Grolsch beer brand is as recognizable for its script logo as it is for its signature green, swing-top bottle. The brand traces its roots to a Dutch brewery in 1615, and the swing-top closure has been in use for over 100 years. Grolsch recently updated its branding to include both touchpoints. Its beers are also packaged in cans and modern bottles today—no traditional swing-top there. But the company has created a graphic of the unique closure and bottle, and has printed it almost as a watermark directly on cans, cardboard carriers, bottle labels, and other packaging.
The wordmark has also been modernized. The slant on the cursive lettering has been lessened. Inter-letterspacing has also been reduced, which significantly reduces the length of the wordmark. The dot-end on the tail of the G now has a distinctly round shape, almost like a bubble. The new bubble is repeated on the r, o, twice on the s, and on the c, suggesting the refreshing carbonation of the beer.
