Grolsch recently updated its branding to include both touchpoints. Its beers are also packaged in cans and modern bottles today—no traditional swing-top there. But the company has created a graphic of the unique closure and bottle, and has printed it almost as a watermark directly on cans, cardboard carriers, bottle labels, and other packaging.

The wordmark has also been modernized. The slant on the cursive lettering has been lessened. Inter-letterspacing has also been reduced, which significantly reduces the length of the wordmark. The dot-end on the tail of the G now has a distinctly round shape, almost like a bubble. The new bubble is repeated on the r, o, twice on the s, and on the c, suggesting the refreshing carbonation of the beer.