• Seed company Fitó has introduced a brand refresh that brings in a bolder gold and green as corporate colors. The strapline, “Seeds. People. Planet.”, is also new: it subtly underlines visuals found in the wordmark, like the “o” as a seed, the “I” as a person, and the line running through the logo representing the unity of “planet.”
The update also seems to be using more photography to display the 146-year-old company’s commitment to seeds, people, and planet.
https://www.fruitnet.com/eurofruit/fito-unveils-brand-refresh/271651.article
• Farmers Pick is an Australian company that, since 2020, has rescued over 10 million kilograms (or, over 11,000 tons) of imperfect but edible produce from waste and returned over $30 million to Australian farmers in sales. Working with creative office Strong Feelings, the organization has developed an updated brand that uses a “starstruck strawberry” as its mascot. The strawberry is named “Pip,” short for “Perfectly Imperfect Produce.”
