- Chinese fashion consumers used to think that wearing heavily branded items was tacky. That trend is definitely changing as large logos on clothing and other fashion items are increasingly seen as a signal of social status. https://jingdaily.com/navigating-china-logo-trend/.
- Uber’s new logo has been everywhere in the news recently, but the release has been an interesting study on whether the public sees the new brand as a real attempt to change the company culture or if this is simply a case of window dressing. (Link 1 below leads to an excellent Fast Company article regarding the Wolff Olins redesign, while Link 2 heads to Bloomberg article on Uber’s most recent corporate problems.) https://www.fastcompany.com/90235065/uber-has-a-new-brand-again. https://www.bloomberg.com/news/articles/2018-09-12/uber-accused-of-saving-500-million-a-year-by-cheating-drivers.
