Etihad Rail is the developer and operator of the United Arab Emirates national railway network. The organization has released a modernized, reimagined logo and identity that better syncs with its vision of offering enhanced connectivity through a safe, sustainable rail system.
The revamped logo was inspired by the falcon, the national bird and icon of the UAE. The bird is an appropriate symbol for the rail company, as the (peregrine) falcon is the fastest animal on Earth. The eye of the falcon in the logo can signify keen oversight, while the shape of the logo mimics both the shape of the bird’s head and the shape of the front of the passenger train engine. The stripes in the design represent train tracks.
The simplified and bolder logo is accompanied by a similarly addressed wordmark.