Given Russia’s enormous size and extreme range of climates, plus its many burgeoning cities, growing and transporting fresh vegetables to all peoples is always a challenge. ROST, short for Russian Standard, uses modern greenhouse technologies that make it possible to grow fresh vegetables at the local level, no matter the climate or circumstances.
The colorful design provides a strong and recognizable ID for the company, while reminding consumers in a very literal way that they need to consume five vegetables daily. The design is clean and playful, yet feels solid and reliable. The overall goal is to improve the diets of the country’s population, which numbers over 143 million.
Read more behind the new identity here.