What happens when the person whose name is the brand is no longer part of the brand?
https://www.nytimes.com/2018/06/06/business/kate-spade-fashion-brand.html
Design agency Studio Build has updated the branding system it created for Nike Track and Field in 2016, adding an arrow element commonly painted on running tracks.
The New Yorker’s staff has unionized, and mascot Eustace Tilley is there to lend his dandified support.
https://www.fastcodesign.com/90174756/the-new-yorkers-iconic-logo-gets-a-brilliant-remix .