e. The new design retains the blue and orange colors of the old design, but is bolder and decidedly more legible at all sizes.
From the organization’s website: “The overlapping figures in the new logo suggest the intersectional and holistic care that midwives provide. The two figures are equally sized to uplift the equitable and balanced partnership between a midwives, women and gender diverse people. Through this refreshed logo, we sought to amplify the midwife as a caring and responsible health professional ensuring wellbeing before, during and after pregnancy.”