Design studio Ania et Lucie has created a remarkable identity for beauty brand Kindred Black that speaks of another world in which the apothecary produced hand-made tonics and labeled them with handwritten labels.

There are myriad skin-rejuvenation products available today, so many, in fact, that their constant release undercuts their claims. Understandably, consumers have become skeptical. So a big part of design firm SomeOne’s task in branding NeoGen’s claims was to stress the science behind the client’s products. Much of the marketing and identity resemble scientific reports. The logo has the same austere, orderly feel: it is built on stacked and undulating lines that represent layers of skin and the client’s skin rejuvenation methods.