Atlassian, a 15-year-old software company that created such products as Jira, Trello, and Bitbucket, has replaced its original, Atlas logo with an A-shaped design able to carry more varied symbolic messaging.
From the company’s blog: “Like us, you may notice important symbolism around teams in the new Atlassian logo—two people high-fiving, a mountain ready for teams to scale, or even the letter A formed from two pillars reinforcing each other.”
The dimensional blue-and-white design of the parent mark has been played out in the icons that represent the company’s 14-plus products. It’s a straightforward plan that can easily accommodate new acquisitions and products. Playing a big part in unifying so many products is a new bespoke typeface, Charlie Sans, named after the small character in the original logo.
Read more behind the new brand here.