After a flurry of worried automobile trade news sites issued articles that Aston Martin had filed for trademark on a new logo, Aston Martin CEO Andy Palmer Tweeted that the new design will only be used to market merchandise. It will not replace the classic wing design.
The letters A and M are evident in the new circular design, especially after study of the luxury car maker’s identity history. The merch mark definitely favors the company’s first logo. (Enjoy a great history of the Aston Martin brand at LogoDesignLove, here.)
Read more details behind the new logo here.